The club-builder’s bootcamp
Over the next 4 months (Jun-Sep 2026), I’ll be releasing new chapters every week. Each with: a Hot Take (the principle), Stories (case studies), Tactics & templates (how to do), Task (your action), Reflection (questions) and Nerd Corner (supporting research).
To stay updated on each chapter release, subscribe to my substack.
Start here!
Introduction to the bootcamp
Intro
A club, what dis?
Chapter releasing in June 2026.
Intro
Who this is for?
Chapter releasing in June 2026.
Intro
How to use this?
Chapter releasing in June 2026.
Part 1: Who you are
Hot take 1
Who > What
Chapter releasing in June 2026.
Hot take 2
Be specific. Borderline wierd.
Chapter releasing in June 2026.
Hot take 3
Build a gate.
Chapter releasing in June 2026.
Part 2: What you do
Hot take 4
Club is a habit. Rhythm builds it.
Chapter releasing in Jul 2026.
Hot take 5
Kill the audience.
Chapter releasing in Jul 2026.
Hot take 6
Before / After > During.
Chapter releasing in Jul 2026.
Hot take 7
Success ≠ more people.
Chapter releasing in Jul 2026.
Part 3: How you co-create
Hot take 8
Be a gardener.
Not a CEO.
Chapter releasing in Aug 2026.
Hot take 9
Let it get messy.
Chapter releasing in Aug 2026.
Hot take 10
Dues are a superpower.
Chapter releasing in Aug 2026.
Hot take 11
Make yourself obsolete. Slowly.
Chapter releasing in Aug 2026.
Hot take 12
Build a club. Not a cult.
Chapter releasing in Aug 2026.