— From the country's first social club accelerator —

Welcome to the free club-building playbook.

12 hot takes. Everything we learned from working with 100+ clubs.
Free for everyone, forever.

Read the playbook
Full bootcamp --->


Flick through here, or download it below.

Read the playbook now.

Download full playbook

Our Story

Why we built this — and why we're giving it away.

Build IRL was the country's first social club accelerator.

After two wild years, 100+ club alums, and a 9.5 NPS score … we're open-sourcing everything we learned.

So anyone, anywhere can build a club.

Read our story

This is for you if …

The Problem

You're thinking:
"I'd love to bring people together… but don't know where to start."

Or you already run something:
a dinner potluck, a run club, a writing circle, a WhatsApp group that's almost something.

And wondering:
How do I get people to not flake? To show up and chip in?
How do I not burn out?
How do I make this last?

Or you're part of a group:
and want to make it stronger.

Download the playbook

Cover of a book titled "How To Build a Club: 12 hot takes." The cover features illustrations of three people constructing the word "CLUB" with large, colorful, geometric letters and holding tools.
Yellow background with website URL at top, black handwritten text listing numbers and words, and purple hashtag at bottom that reads '#HowToBuildAClub'.
Purple background with white text that reads 'WHO YOU ARE' and a black label with white text that reads 'PART 1' in the lower center.
Illustration of people holding hands in a park, with trees and buildings in the background, promoting a community building event with the website www.buildaclub.org and text about how to build a club.
Illustration of people sitting and holding signs, with some knitting and surrounded by yarn and knitting needles. The top part of the image has the website URL and the text 'How to build a club. 12 Hot takes.'
Illustration of a person and a dog building a gate at the top of stairs, part of a guide titled 'How to build a gate. 12 Hot takes.' with some text about boundaries.
Green background with white text that says 'WHAT YOU DO PART 2' and a black rectangle underneath with the word 'PART' and the number '2'.
A digital illustration showing children and adults building a model club with various structures and objects like guitars, umbrellas, and balls, with text indicating steps on how to build a club.
Illustration showing people gathered in a club setting with blue curtains, string lights, and chairs, with the text 'How to build a club. 12 Hot takes' at the bottom.
Illustration of people gathering in a living room with furniture, sharing snacks and conversations, with text about building a club.
Illustration of children sitting on a blanket having a picnic outdoors, with trees and clouds in the background. The text in the image reads, 'Success ≠ More People.' and 'How to build a club. 12 Hot takes.'
Yellow background with a black rounded rectangle at the bottom containing the text 'PART 3' in purple. Below that, handwritten black text reads '#how you co-create'.
An illustrated infographic with text 'Be a gardener, not a CEO' and flower drawings, promoting gardening as a calming activity. The website www.buildaclub.org is at the top, and a message about building a club in 12 hot takes is at the bottom.
Colorful illustrated people painting a wall with brushes, with various doodles and playful elements, promoting building a club.
Illustration of two superheroes riding skateboards, carrying bags with dollar signs, with clouds and starbursts in the background, promoting building a club with 12 hot takes.
An illustrated scene of a cozy living room where a family is gathered. Some family members are sitting on a couch, others are standing and chatting. The room is decorated with framed pictures, plants, and string lights. There are books and a tray wit
An illustrated table with people gathering around, eating and talking. There is a text overlay that says, "How to build a club. 12 Hot takes."
Colorful game instructions to build a club, with questions about identifying members, activities, and co-creation, and tips for lasting clubs.

This is bigger than clubs

•

This is bigger than clubs •

A group of young adults sitting in a cozy living room with exposed brick walls, a large paper lantern ceiling light, a bookcase filled with books and decorative items, and a patterned rug. Some people are sitting on a green sofa and others on the floor, engaged in conversation.
People gathered around a table enjoying a buffet-style meal with various dishes.

Imagine a world with more IRL clubs.

Sparking connection, creativity, play.

You thought you were just trying to find friends. You might just change the world.

Build a club.

Group of people sitting on blankets in a park, engaging in conversation, with palm trees and a grassy area in the background.
A group of diverse young adults smiling and posing for a photo on a city street with colorful graffiti art in the background.
Group of five women standing outdoors, wearing chef hats with notes and sunglasses, smiling and hugging, in a park or garden setting.
People playing the game Go at a tournament, with spectators watching in the background.
A group of women in sportswear holding tennis balls on a tennis court.

i dare you to build a club

Just 3 things:

invite your people,
meet again and again,
and let everyone chip in.